All Annotations of Viewing American class divisions through Facebook and MySpace[Preview]

saved by63 people, first bynematoadjr on 2007-06-25, last byTodd Suomela on 2008-08-01

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• late 2004
• Harvard-only
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  • on 2008-05-05 Bluegina
    here's a good example of how this is NOT an academic article.
• For all of 2005 and most of 2006, MySpace was the cool thing for high school teens and Facebook was the cool thing for college students. This is not to say that MySpace was solely high school or Facebook solely college, but there was a dominating age division that played out in the cultural sphere.
• She argues that class divisions in the United States have more to do with lifestyle and social stratification than with income.
• demographics typically discussed in class terms are also a part of this lifestyle division. Social networks are strongly connected to geography, race, and religion; these are also huge factors in lifestyle divisions and thus "class."
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• The goodie two shoes, jocks, athletes, or other "good" kids are now going to Facebook. These kids tend to come from families who emphasize education and going to college. They are part of what we'd call hegemonic society. They are primarily white, but not exclusively. They are in honors classes, looking forward to the prom, and live in a world dictated by after school activities.

  
  

  MySpace is still home for Latino/Hispanic teens, immigrant teens, "burnouts," "alternative kids," "art fags," punks, emos, goths, gangstas, queer kids, and other kids who didn't play into the dominant high school popularity paradigm. These are kids whose parents didn't go to college, who are expected to get a job when they finish high school. These are the teens who plan to go into the military immediately after schools. Teens who are really into music or in a band are also on MySpace. MySpace has most of the kids who are socially ostracized at school because they are geeks, freaks, or queers.

• Latino/Hispanic teens, immigrant teens, "burnouts," "alternative kids," "art fags," punks, emos, goths, gangstas, queer kids,

• The goodie two shoes, jocks, athletes, or other "good" kids are now going to Facebook. These kids tend to come from families who emphasize education and going to college. They are part of what we'd call hegemonic society. They are primarily white, but not exclusively. They are in honors classes, looking forward to the prom, and live in a world dictated by after school activities.

  
  

  MySpace is still home for Latino/Hispanic teens, immigrant teens, "burnouts," "alternative kids," "art fags," punks, emos, goths, gangstas, queer kids, and other kids who didn't play into the dominant high school popularity paradigm. These are kids whose parents didn't go to college, who are expected to get a job when they finish high school. These are the teens who plan to go into the military immediately after schools. Teens who are really into music or in a band are also on MySpace. MySpace has most of the kids who are socially ostracized at school because they are geeks, freaks, or queers.

  
  

  In order to demarcate these two groups, let's call the first group of teens "hegemonic teens" and the second group "subaltern teens." (Yes, I know that these words have academic and political valence. I couldn't find a good set of terms so feel free to suggest alternate labels.) These terms are sloppy at best because the division isn't clear, but it should at least give us terms with which to talk about the two groups.

  
  

  The division is cleanest in communities where the predator panic hit before MySpace became popular. In much of the midwest, teens heard about Facebook and MySpace at the same time. They were told that MySpace was bad while Facebook was key for college students seeking to make friends at college. I go into schools where the school is split between the Facebook users and the MySpace users. On the coasts and in big cities, things are more murky than elsewhere. MySpace became popular through the bands and fans dynamic before the predator panic kicked in. Its popularity on the coasts and in the cities predated Facebook's launch in high schools. Many hegemonic teens are still using MySpace because of their connections to participants who joined in the early days, yet they too are switching and tend to maintain accounts on both. For the hegemonic teens in the midwest, there wasn't a MySpace to switch from so the "switch" is happening much faster. None of the teens are really switching from Facebook to MySpace, although there are some hegemonic teens who choose to check out MySpace to see what happens there even though their friends are mostly on Facebook.

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• Most teens who exclusively use Facebook are familiar with and have an opinion about MySpace. These teens are very aware of MySpace and they often have a negative opinion about it. They see it as gaudy, immature, and "so middle school." They prefer the "clean" look of Facebook, noting that it is more mature and that MySpace is "so lame." What hegemonic teens call gaudy can also be labeled as "glitzy" or "bling" or "fly" (or what my generation would call "phat") by subaltern teens. Terms like "bling" come out of hip-hop culture where showy, sparkly, brash visual displays are acceptable and valued. The look and feel of MySpace resonates far better with subaltern communities than it does with the upwardly mobile hegemonic teens. This is even clear in the blogosphere where people talk about how gauche MySpace is while commending Facebook on its aesthetics. I'm sure that a visual analyst would be able to explain how classed aesthetics are, but aesthetics are more than simply the "eye of the beholder" - they are culturally narrated and replicated. That "clean" or "modern" look of Facebook is akin to West Elm or Pottery Barn or any poshy Scandinavian design house (that I admit I'm drawn to) while the more flashy look of MySpace resembles the Las Vegas imagery that attracts millions every year. I suspect that lifestyles have aesthetic values and that these are being reproduced on MySpace and Facebook.
• While teens on Facebook all know about MySpace, not all MySpace users have heard of Facebook
• suspect that lifestyles have aesthetic values and that these are being reproduced on MySpace and Facebook.
• it was one of those observations that just made me think
• A month ago, the military banned MySpace but not Facebook. This was a very interesting move because the division in the military reflects the division in high schools. Soldiers are on MySpace; officers are on Facebook. Facebook is extremely popular in the military, but it's not the SNS of choice for 18-year old soldiers, a group that is primarily from poorer, less educated communities. They are using MySpace.
• I worry about the lack of opportunities available to poor teens from uneducated backgrounds. I'm worried about how Wal-Mart Nation has destroyed many of the opportunities for meaningful working class labor as these youth enter the workforce. I'm worried about what a prolonged war will mean for them. I'm worried about how they've been told that to succeed, they must be a famous musician or sports player. I'm worried about how gangs provide the only meaningful sense of community that many of these teens will ever know.
• I'm amazed at how well teens are coping
• how to control different populations
• MySpace and Facebook are new representations of the class divide in American youth
• In the 70s, Paul Willis analyzed British working class youth and he wrote a book called Learning to Labor: How Working Class Kids Get Working Class Jobs. He argued that working class teens will reject hegemonic values because it's the only way to continue to be a part of the community that they live in. In other words, if you don't know that you will succeed if you make a run at jumping class, don't bother - you'll lose all of your friends and community in the process. His analysis has such strong resonance in American society today. I just wish I knew how to fix it.
• One of the biggest problems with studying youth culture is that it's a moving target,
• have done formal interviews in California, Washington, Texas, Kansas, Nebraska, Iowa, Pennsylvania, Massachusetts.
• it is not completely random.
• I do not have access to Facebook profiles
• Most teens who exclusively use Facebook are familiar with and have an opinion about MySpace. These teens are very aware of MySpace and they often have a negative opinion about it. They see it as gaudy, immature, and "so middle school." They prefer the "clean" look of Facebook, noting that it is more mature and that MySpace is "so lame." What hegemonic teens call gaudy can also be labeled as "glitzy" or "bling" or "fly" (or what my generation would call "phat") by subaltern teens.
• This is even clear in the blogosphere where people talk about how gauche MySpace is while commending Facebook on its aesthetics. I'm sure that a visual analyst would be able to explain how classed aesthetics are, but it is pretty clear to me that aesthetics are more than simply the "eye of the beholder" - they are culturally narrated and replicated. That "clean" or "modern" look of Facebook is akin to West Elm or Pottery Barn or any poshy Scandinavian design house (that I admit I'm drawn to) while the more flashy look of MySpace resembles the Las Vegas imagery that attracts millions every year. I suspect that lifestyles have aesthetic values and that these are being reproduced on MySpace and Facebook.
• A month ago, the military banned MySpace but not Facebook. This was a very interesting move because there's a division, even in the military. Soldiers are on MySpace; officers are on Facebook.
• I can just see the logic: if society's "good" kids are going to Facebook and the "bad" kids are going to MySpace, clearly MySpace is the devil, right? ::shudder:: It's so not that easy. This division is just another way in which technology is mirroring societal values.

• on 2007-06-25 Christyinsdesign
  Ethnographic study about class divisions in MySpace and Facebook. MySpace tends to attract more teens from working class and immigrant families, while Facebook attracts more college-bound, upwardly mobile high schoolers.